Comparisons to product design are compelling but also frustrating for architects & landscape architects.
Our ‘product’ is always custom, never mass-produced; our budgets are small and shrinking; our projects are large, long-lived, and difficult to prototype.

But prototyping lies at the heart of iterative design research: it allows designers to test their work not just against an abstracted model but with increasingly realized versions of the thing itself.Comparisons to product design are compelling but also frustrating for architects & landscape architects.
Our ‘product’ is always custom, never mass-produced; our budgets are small and shrinking; our projects are large, long-lived, and difficult to prototype.

But prototyping lies at the heart of iterative design research: it allows designers to test their work not just against an abstracted model but with increasingly realized versions of the thing itself.