[trx_video url=”http://player.vimeo.com/video/9679622″ autoplay=”off”]
Comparisons to product design are compelling but also frustrating for architects & landscape architects. Our ‘product’ is always custom, never mass-produced; our budgets are small and shrinking; our projects are large, long-lived, and difficult to prototype. But prototyping lies at the heart of iterative design research: it allows designers to test their work not just against an abstracted model but with increasingly realized versions of the thing itself.
